Online Marketing with Chris Butler

In today's fast-evolving marketplace, understanding how to effectively market your business is more crucial than ever. The channels and strategies have transformed, and staying ahead means mastering new skills and techniques. This 4-hour course is designed to equip you with the essential knowledge and tools needed to thrive in this dynamic environment.

Course Overview:

1. Setting Marketing Goals: Start with clarity. Define what you aim to achieve with your marketing efforts, setting a strong foundation for your strategy.

2. Identifying Your Target Market: Know your audience. We'll guide you through the process of pinpointing who your customers are and what they need.

3. Choosing the Right Mediums: With myriad channels available, choosing the right one is crucial. Learn to select the most effective mediums for your message and market.

4. Developing Your Strategy: Craft a plan that works. We'll cover how to outline a marketing strategy that aligns with your business goals.

5. Planning Your Content: Content is king in digital marketing. Get insights into developing engaging, relevant content that resonates with your audience.

6. Budget Allocations: Efficiently manage your resources by learning how to allocate your marketing budget across your chosen channels.

7. Implementing Your Content: Turn plans into action. Learn the steps to effectively deploy your marketing content.

8. Analysing Your Results: Measure success and make informed adjustments. We'll show you how to analyse the impact of your marketing efforts.

9. Social Media Snapshot: Get up-to-speed with current social media trends, what works, and how to make the most of these platforms.

10. Building a Great Website: Your website is often the first point of contact for potential customers. Learn what makes a website effective and how to optimise it for user engagement and conversions.

This course offers valuable insights and practical advice to help you navigate the modern marketing landscape. Don't miss the opportunity to transform your approach and drive your business forward.

BIO – Chris Butler Director of The Marketing Studio

Chris Butler is the Director of The Marketing Studio in Nelson, New Zealand, bringing over 20 years of  experience in business and event promotion.

Chris's has an understanding of the marketing field with hands-on experience with all media forms, witnessing firsthand the shift from traditional methods to the digital and e-commerce marketing landscapes. He has been involved in steering businesses through the complexities of this evolving industry.

Over the past decade, Chris has successfully operated his own marketing consultancy, helping businesses with strategic planning and effective marketing solutions.

He currently chairs "Uniquely Nelson," Nelson’s CBD Marketing Organisation. Has managed a variety of local events such as the Fifeshire Foundation Golf Tournament, Bikefest Nelson, Nelson Harness Races, Taste Tasman and China Week.

This workshop is partly sponsored by the Nelson Tasman Chamber of Commerce: https://www.commerce.org.nz/