Valuing your Artworks with Neville Parker

Neville Parker has been a full time artist and gallery owner for the last 30 years. 

Over that time Neville has made a business for himself from building and selling art galleries. He has owned over eight different types of gallery in Auckland, Blenheim, Nelson and Tasman. His present project is called Church House Gallery and is located in the CBD of Motueka.

Before Neville entered the art world, he learned all about marketing and business through running retail electronic chains and medium size manufacturing businesses. As a maker, Neville identifies most as a sculptor and as an illustrator. His work often has elements of humor in it, but can also explore many deep, social and political concepts. He has works in public and private collections in New Zealand and abroad but takes his most joy from knowing most of his work is in the homes of everyday people who love art.

As the host and presenter of The Artwonk Podcast Neville explores and informs his listeners on all sorts of elements within an art marketing and art business practice. Neville has personally experienced selling his art through Collectives, Art Fairs, Art Stalls and Art Shops as well as Art Galleries and has taken the time to break down the processes and specifics of each market and its specific needs. Having now represented well over 600 artists of all types in his career Neville has a firm and thorough understanding of the demands of making and in marketing of everything from fine art to craft arts. 

A self-confessed “Wonk” or person who likes detail Neville is fascinated by the different ways that humans create and consume art and he is convinced he is one of the luckiest people alive to be able to spend his life playing with so many cool and talented people.

Part One: Valuing Art Talk (40 - 60min)

A talk all about how the art market structures itself and how to navigate that marketplace. This will include how to look at pricing structures, how to find markets and how those markets work. ( I can cover both fine art and craft arts in this section. )

We will also go over ‘value’ versus ‘price’ and planning a sustainable art practice.

I think it would also be good to include a section in this phase about the real costs involved in marketing your work and how to get good value out of your choices.

Part Two: Valuation Demonstrations

To make the workshop work an artist must have attended the first part as thats where the questions I will be asking them are explained.

A workshop where people present their work or some samples of their work and we talk through how they might go to market or improve the market options that they already have in place. It will take some bravery from the local community to bring along some works to share and discuss publicly. However, I do believe it would be beneficial to all to be party to these conversations and hear how we formulate a plan.